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2022 Visual Merchandising Design
本项目利用封闭式橱窗展示空间，陈列九款照明产品，并巧妙融入九尊极具中国特色的守护石狮。该设计融合了文化元素和市场特色。在中国文化中，数字“9”也被视为吉祥数字。石狮朝向各异，实现了360度全方位展示，使观众拥有更佳的观看角度。石狮的主色调为白色或金色，而石柱的主色调为白色。展台地面铺设白色鹅卵石，与鲜红色的灯具形成鲜明对比，既能吸引观众的目光，又不会喧宾夺主。展台前后均采用大面积透明玻璃，顶部区域则用于安装照明设备。
This project utilizes an enclosed window display space to showcase nine lighting products,
Incorporating nine guardian stone lions with distinct Chinese characteristics. This design blends cultural and market-specific features. In Chinese culture, the number 9 is also considered an auspicious number.
The stone lions face different directions to provide a 360-degree display of the products, allowing the audience to have better viewing angles. The main color of the stone lions is white or gold, while the main color of the stone columns is white. The exhibition floor is covered with white pebbles, creating a contrast with the bright red of the lighting fixtures, attracting the audience's attention without overshadowing the products.
Both the front and back of the exhibition space feature large transparent glass panes, while the top area is designated for lighting installations.