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游灯入园
Interior/Installation Design
2026 in Shanghai, China
本案以 Adidas Originals 张园店为对象，围绕“海派历史建筑 × 当代街头文化 × 非遗龙虎灯”展开空间更新设计。方案保留张园石库门建筑的历史肌理与立面秩序，提取龙虎灯中的手绘纹样、烟火光影与民俗色彩，转译为店铺的立面装置、楼梯空间、墙面图形及陈列细节语言；同时以 Adidas标志性的蓝光界面、简洁金属材质和当代零售展示系统介入，形成传统与现代并置的空间体验。整体设计强化了品牌在地文化表达与视觉记忆点，使空间不仅承担商品展示功能，也成为连接上海城市文脉、青年潮流生活方式与品牌精神的沉浸式体验场域。
This project reimagines the Adidas Originals through the integration of Shanghai’s historic architecture, contemporary street culture, and the intangible cultural heritage of Dragon-Tiger Lantern art.
Preserving the original texture and facade order of the Shikumen building, the design extracts hand-drawn motifs, festive light-and-shadow effects, and folk color palettes from the lantern tradition, transforming them into spatial elements such as facade installations, staircase interventions, wall graphics, and display details. At the same time, Adidas signature blue lighting language, clean metal materials, and contemporary retail display systems are introduced to create a layered dialogue between tradition and modernity.
The result is a retail environment that strengthens the brand’s local cultural expression and visual identity, turning the store into not only a display space for products, but also an immersive experiential venue connecting Shanghai’s urban heritage, youth street lifestyle, and the spirit of the brand.